Thailand Salary Survey 2025
Welcome to the official report page of the Smartcruit Thailand Salary Survey 2025, your trusted reference for market-driven compensation benchmarks and workforce insights across six core
Sales & Marketing
Finance & Accounting
Engineering & Manufacturing
Logistics & Supply Chain
HR & Administration
Technology
With over a decade of recruitment and market intelligence experience, Smartcruit delivers salary data that reflects not only compensation figures, but the real-world hiring behaviors and workforce shifts we observe through 50,000+ candidate interviews and 10,000+ placements across Thailand.
Coverage: Bangkok & Metropolitan Focus
The salary benchmarks presented in this report are based on data collected from candidates and employers located in Bangkok and surrounding metropolitan areas (including Nonthaburi, Pathum Thani, and Samut Prakan).
For roles based in upcountry provinces or non-urban areas, compensation typically ranges 10–20% lower, depending on:
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Cost of living in the region
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Industry concentration (e.g., EEC zones may still offer competitive pay)
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Availability of talent for specialized roles
The most asked questions during our salary survey session
Salary Trends: What’s Next in 2026?
While 2025 showed stabilized salary increments in many sectors post-pandemic, Smartcruit anticipates several shifts in 2026:
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Digital and Tech roles are expected to maintain upward momentum due to demand in AI, cybersecurity, and data-driven transformation.
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Logistics, legal, and compliance will remain competitive as regional trade and regulatory complexity grow.
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Roles that combine business acumen + technology fluency will command salary premiums.
Gen Z & Compensation Planning: Beyond the Paycheck
One of the most asked questions during our webinar session was:
“How can we plan compensation to better engage Gen Z employees?”
From our ongoing Gen Z behavior research and Smartcruit interview data, we’ve observed the following:
Gen Z highly values autonomy, mental health support, and purpose-driven work
Competitive salary is important, but flexibility and rapid growth opportunities matter more than linear pay raises
Many Gen Z candidates are attracted by:
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Personal development budgets
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Clear promotion timelines
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Company values that align with social impact or sustainability
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Recognition-based incentives (e.g., spotlight programs, stamp systems like our own SM Journey Passport)
Hybrid Work vs Gen Z Productivity: What’s the Trade-Off?
Gen Z has grown up digital-first — but that doesn’t always mean remote-first.
From our talent interviews and corporate feedback:
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Gen Z enjoys hybrid work, but still craves connection, community, and coaching
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A fully remote model may lead to isolation or unclear role progression
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Hybrid done right increases trust, retention, and motivation, but requires:
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Clear communication cadences
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Opportunities for team bonding
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Flexible yet structured workflows
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Download the Report
To access the full Thailand Salary Survey 2025 report — including salary ranges by role and level (Entry, Senior, Manager) — simply fill the our request form >>
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